I had the pleasure of hearing him discuss this philosophy in a USC classroom last year and thankfully he wrote a blog about it that you can read here.
So what does it mean to invest in lines instead of dots? Here’s a loose translation of how Suster described it in that USC classroom:
Now, this concept is seemingly obvious and one that we all intuitively practice on a daily basis - but there are three things that make it truly valuable to me:
- Get enough dots to form a consistent line.
- Be sensitive of the time function – you don’t want the dots to come in a burst, and you don’t want them to have too much time in between.
- Create your own dots – don’t rely on third party sources (and their natural biases) to create lines for you.
So whether you’re researching a new idea, running a business or potentially committing money/time/resources to anything else in your life – I encourage you to follow Suster’s advice and “invest in lines, not dots.”
Good luck and happy entrepreneuring.
(You can read the original version of this blog, tailored to the franchising world, on the Franchise Business Review’s website by clicking here.)