This blog exists to unleash the entrepreneurial spirit surrounding golf by looking at game-changing ideas and issues facing the entrepreneurs with these ideas.
Friday, January 28, 2011
PGA Show Day 1 Highlight - the Chicken Stick
The golf industry’s annual gathering is taking place this week at the PGA Merchandise Show and Thursday’s opening day was a success.Attendance appears to be up and the overall mood has improved from desperate to somber … with the operative word being “improved.”
I personally had a great first day and saw/heard/discussed several things that will appear in this blog in the coming weeks.However, there was one game-changing idea in particular that caught my attention and imagination.
The product is called the Chicken Stick (a name I encouraged them to change) and is a golf-club Wii remote. This initially seemed simple and obvious to me so I didn’t put much thought into it.Then I swung by the booth to find Dottie Pepper broadcasting from there.I then saw/tried the product and had an enjoyable, real-life experience that exceeded expectations.Finally, I learned that the company has defensible IP in the form of a purportedly strong patent that covers attaching a normal club handle to a device that holds a remote control.
The result is a product that is about 1/2 the length of a regular club, has a normal grip/shaft, and holds a Wii remote. It is suitable for kids as well as adults. A picture is to the right.
The implications of this “simple and obvious” product are large…
Imagine being able to practice golf in your living room … for $39.95 (the product’s price).Want to play 18 at 9:00pm?No problem … you can play whenever you want.Need to take that call mid-round and hammer out a few follow-up emails?No problem … pause the game.Only have an hour to play?No problem … that’s all you need. Want to spend some quality family time? No problem ... fire up the console.
The fact that this provided a real-life golfing experience out of the gate excites me because the technology, and thus the user experience, will only improve.Ideas like this are exactly what the industry needs – affordable, quick and alternative ways to enjoy the game.
Coupled with Augusta National coming to Tiger Wood’s Golf on EA Sports this year, I’m tempted to get myself a Wii, a copy of the game and a Chicken Stick so I can start playing golf on my schedule for free at home.
I wish this company the best of luck and happy entrepreneuring…